There is art to doing presentation folders, to be honest, and when done right — they are absolutely brilliant as a marketing strategy design. Even though people go gaga over brochures, we have found presentation folders to be a non-stop marketing powerhouse in comparison and honestly just so much more effective in general in comparison — in fact, they can be called a complete package in that respect and truly claim the title! There is enough scope for your organization to include your story, additional catalogues of the products that you’re offering, to going on to offer other specific things such as case studies or client testimonials, etc. in one package for maximum value and impact!
So now when we are talking about how presentation folders impact your business we will talk about all the aspects which makes them so unique and effective at the same time:
First and foremost — your presentation folders can be actually accounted to be a physical extension of your company — something that you can tangibly hold and experience honestly. If they say that your first impression really counts, then your presentation folders can amount to your make or break moments when you hand them out to your clients — existing as well as prospective. Imagine being handed out an a4 folder or an a5 folder which is made of heavy stock material and has a clearly embossed logo of the organization at hand being emblazoned on it — you would be lying if you say that you would not be impressed by that — by the attention to details that have been put in the presentation folders being handed out. In a world which has gone digital, with everything being on a virtual scale — appreciating physical presentation folders is not that difficult. Now if you think of branding and its impact then a well-designed a4 presentation folder is actually the discernible factor which should never be underestimated or underrated.
Not just the design, there are other factors that count as well — for example, things like using environmentally friendly, sustainable materials. If you show that you are well aware of environmentally sustainable materials and you care about your impact on the environment you can cultivate an image of being a brand which has a character — something that investors will be willing to really invest in. So when you are trying to make that first impression with your presentation folders — make sure you make it count!
Another point that you must keep in mind is that a presentation folder is versatile and adaptable which makes it so much easier to grab attention with as opposed to a basic business card. When a party shows inert in you and your product — handing over an a4 or a5 presentation folder, that holds within it a host of relevant marketing materials such as brochures, flyers, booklets, etc. goes the extra mile in proving that you are a high-value prospect for prospective clients. Even when you are trying to disseminate information for the media via your presentation folders you can include so much more information like client testimonials, case studies, etc. that shine a flattering light upon your organization and ensures that you get great publicity.
Apart from this, they make for excellent tools for a follow-up — since you can add in and include more information about your new line of products or services for customers who have already bought from you beforehand.
Last but not the least your presentation folders can double up into sales folder funnelled into one. From starting out new representatives out into the field to working upon a strategy that works and can be worked upon to dole out maximum reach and benefits through condensing in what can only be called your marketing funnel into your presentation folders.
Thus, when used in the right manner presentation folders can actually go a long way in helping out your business in getting a higher ROI. Marketing strategies that are well implemented and then condensed into targeting the right kind of audience, actually make all the difference when it comes to the difference between a wildly successful company and one that is struggling to get by. So choose your designs for your presentation folders wisely!